What I do
As a Director of Product Design @ CAKE.COM
I’m currently deeply involved in design delivery and team growth, with the end-goal being great product experiences.
💡
Driving alignment across 4 products and 7 platforms
🧩
Building a unified design system for a global Suite
👥
Growing and mentoring design teams to excellence
Leading design teams across
Products and Global Design System
⏱️ Clockify
Time Tracking and Attendance
Manage hours, approvals, and schedules, kiosk.
10+ million users
💬 Pumble
Team Chat and File Sharing
Messaging and collaboration for teams.
290k+ teams
📊 Plaky
Project Management
Organize tasks, projects, and workflows
140k+ users
🛒 CAKE.COM Marketplace
Marketplace Platform
Create and sell custom integrations and add-ons for CAKE.com Suite.
🛒 CAKE.COM Account
Suite Account Management Platform
Manage workspaces, organization settings and members.
👑
Unified Design System
Global UI Library and organizational file structure
Leading efforts in creating and maintaining a design system covering all web platforms, managing third party native UI kits and supporting development processes and cross-team collaboration.
Aligning design across
Different Platforms
| Product | Web app | Windows | macOS | Linux | Android | iOS | Browser Extensions |
| Clockify | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Pumble | ✅ | ✅ | ✅ | / | ✅ | ✅ | / |
| Plaky | ✅ | / | / | / | ✅ | ✅ | / |
| CAKE.com Marketplace | ✅ | / | / | / | / | / | / |
| CAKE.com Platform | ✅ | / | / | / | / | / | / |
How I Contribute✨
Creating a strategic and scalable
Unified Design System Across 7 Platforms
I currently lead the design system initiative, ensuring consistency and scalability across a diverse ecosystem of web, mobile, desktop, and browser platforms. The system enables faster delivery, higher quality, and a shared design language across teams.
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🎨 Managed the creation and overseeing a unified design system for 5+ products, contributing daily
📱 Multiple Web apps, iOS, Android, macOS, Windows, Linux and browser extensions across all products
🔄 Standardizing UI + UX patterns while supporting product-specific needs
🤝 Enabling cross-product collaboration
⚡ Driving adoption, boosting consistency and delivery speed
Bridging the gap with
Cross-Functional Collaboration
I currently lead the design system initiative, ensuring consistency and scalability across a diverse ecosystem of web, mobile, desktop, and browser platforms. The system enables faster delivery, higher quality, and a shared design language across teams.
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👩💻 Working directly with PMs and EMs to align on product vision and delivery
🛠 Balancing stakeholder input from VPs, execs, and cross-product teams
📊 Helping establish workflows and processes for smoother collaboration
🔑 Advocating for designer autonomy while aligning with company goals
Driving Results
Impact and Outcomes
I focus on driving measurable improvements across design quality, team performance, and product delivery. Through process optimization, mentoring, and system-wide design initiatives, I help the organization achieve higher efficiency and consistency.
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💪 Improved team skills and autonomy via coaching and mentoring programs
⚡ Streamlined cross-team workflows, reducing delivery friction and delays
🎯 Supported major product launches with scalable design solutions
🏆 Raised design team quality and internal satisfaction – PMs and engineers now see designers as partners, with clearer communication, smoother collaboration, and effective use of Figma for feedback
Guiding Design with Strategy
Vision and Approach
I lead design teams with a balance of hands-on mentorship and strategic oversight. My approach ensures designers grow, deliver high-quality work, and align with broader product and business goals.
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💡 Empowering designers to take ownership and make informed decisions
⚖️ Balancing hands-on guidance with strategic oversight across products and platforms
🔄 Promoting iterative, user-focused design processes
🤝 Making design a trusted partner for PMs and engineers by fostering cross-functional collaboration and understanding
📈 Shaping IC career tracks for product designers and assigning tailored growth areas to support advancement through the leveling system
See my work
Check out selected case studies or what I do in my daily work.