About

I enjoy solving complex problems and the challenges that come from working with and for people.

🎓 Bachelor’s Degree in Graphic Design

⏳ 17 years of practical design experience

📊 5 years leading teams (Staff, Director, and CDO experience)

🌍 Experience building SaaS products at scale

🌱 10+ years gardening

What I Bring to Teams

  • Structured thinking in complex product environments
  • Clear, scalable information architecture and solutions
  • Practical decision-making under constraints
  • Strong cross-functional collaboration

Area of Practice

SaaS Products

I genuinely enjoy working on software products, with SaaS being my favorite type of challenge.

Design Systems

Working on a design system is like working on a product, as it requires all of my UX and IA skills.

Information Architecture

I’m a firm believer that setting strong foundation is half of the work, reducing resource waste.

Building teams

Building design culture is hard, but rewarding. As a Hiring Manager I focus on finding the right fit for each team.

Mentorship

Knowledge sharing gives me an excuse to yap on about all of my interests, but with actual benefits.

User Experience

I find that in the age of “fast everything” a bit of human touch and though come a long way.

See my work

Check out selected case studies or what I do in my daily work.