What I do
As a Director of Product Design @ CAKE.COM
I lead product design across a multi-product SaaS suite while staying hands-on in complex UX, information architecture, design systems, and design direction.
💡
Driving alignment across 4 products and 7 platforms
🧩
Building a unified design system for a global Suite
👥
Leading and mentoring product designers across a multi-product suite
Leading design teams across
Products and Global Design System
⏱️ Clockify
Time Tracking and Attendance
Manage hours, approvals, and schedules, kiosk.
10+ million users
💬 Pumble
Team Chat and File Sharing
Messaging and collaboration for teams.
290k+ teams
📊 Plaky
Project Management
Organize tasks, projects, and workflows
140k+ users
🛒 CAKE.COM Marketplace
Marketplace Platform
Create and sell custom integrations and add-ons for CAKE.com Suite.
🛒 CAKE.COM Account
Suite Account Management Platform
Manage workspaces, organization settings and members.
👑
Unified Design System
Global UI Library and organizational file structure
Leading efforts in creating and maintaining a design system covering all web platforms, managing third party native UI kits and supporting development processes and cross-team collaboration.
Aligning design across
Different Platforms
| Product | Web app | Windows | macOS | Linux | Android | iOS | Browser Extensions |
| Clockify | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Pumble | ✅ | ✅ | ✅ | / | ✅ | ✅ | / |
| Plaky | ✅ | / | / | / | ✅ | ✅ | / |
| CAKE.com Marketplace | ✅ | / | / | / | / | / | / |
| CAKE.com Platform | ✅ | / | / | / | / | / | / |
How I Contribute✨
Creating a strategic and scalable
Unified Design System
I currently lead the design system initiative, ensuring consistency and scalability across a diverse ecosystem of web, mobile, desktop, and browser platforms. The system enables faster delivery, higher quality, and a shared design language across teams.
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🎨 Led the creation and ongoing evolution of a unified design system for 5+ products, while contributing hands-on to the system
📱 Multiple Web apps, iOS, Android, macOS, Windows, Linux and browser extensions across all products
🔄 Standardizing UI + UX patterns while supporting product-specific needs
🤝 Enabling cross-product collaboration
⚡ Driving adoption, boosting consistency and delivery speed
Bridging the gap with
Cross-Functional Collaboration
I work closely with product and engineering to align complex UX decisions, resolve cross-team dependencies, and keep product direction consistent across the suite.
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👩💻 Working directly with PMs and EMs to align on product vision and delivery
🛠 Balancing stakeholder input from VPs, execs, and cross-product teams
📊 Helping establish workflows and processes for smoother collaboration
🔑 Advocating for designer autonomy while aligning with company goals
Driving Results
Impact and Outcomes
I focus on product and delivery improvements by reducing UX fragmentation, improving cross-product consistency, and creating scalable design patterns that help teams ship faster.
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💪 Improved team skills and autonomy via coaching and mentoring programs
⚡ Streamlined cross-team workflows, reducing delivery friction and delays
🎯 Supported major product launches with scalable design solutions
🏆 Improved design team autonomy and cross-functional collaboration through mentoring, clearer decision-making, and shared working practices
Guiding Design with Strategy
Hands-on Design Direction
I stay involved in complex UX and system-level decisions through design critique, mentoring, and hands-on problem solving, while helping designers align their work across products.
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💡 Reviewing and shaping complex UX, information architecture, and cross-product interaction decisions
⚖️ Balancing hands-on guidance with strategic oversight across products and platforms
🔄 Promoting iterative, user-focused design processes
🤝 Making design a trusted partner for PMs and engineers by fostering cross-functional collaboration and understanding
📈 Shaping IC career tracks for product designers and assigning tailored growth areas to support advancement through the leveling system
See my work
Check out selected case studies or what I do in my daily work.